Sydney » Social Media Training

Social Media Campaign workshop – Sydney, Melbourne, Brisbane, April 2012

Brisbane, Melbourne, Sydney No Responses »

Apr 052012

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tactics and tools including Facebook, Twitter, a monitoring station and a social media website. which the student can continue to use after the course. Sydney, Melbourne and Brisbane in April 2012 This is very intensive course.

Morning Session 1: Twitter Tips and Secrets

Everyone seems to be on Twitter these days from wannabe celebrities to the Prime Minister. How can Twitter be used to gain access to journalists, to build audiences and find people based on location, interests and influence? Using Twitter for your Business.

Morning Session 2: Social Media Dashboard

Want to know what customers, competitors and staff are saying about you on social networks? Need to save time on your social media monitoring? This course will give you practical steps to set up a free tool to monitor your brands online.

Afternoon Session 1: Facebook Tips and Secrets for Business

Perhaps you use Facebook for personal use, and have added friends and family but are youusing the full power of Facebook for your Business? Perfect for Corporate, Small Business or the Hobbyist, this seminar shows you the power of Facebook for creating lists, advertising, managing Business Pages, and building your social network how you want to use it.

Afternoon Session 2: Social Media Website or Social Media Press Room (you choose)

Building a social media website, blog, shopping site using free tools. Learn how to integrateFacebook and Twitter into your website and your overall strategy. The site can either be used for Press Releases alongside a traditional website OR replace your main site as a business shopping social portal. You’ll be given time to explore the option you prefer.

Lunch is included. Please bring your email/password to logon to email during the course.

Google Plus For Business – Sydney Course – April 2012

2012, Computer Based, Google Plus, Sydney No Responses »

Mar 122012

Google Plus for Business Course

Monday, 30 April 2012 from 1:30 PM to 4:30 PM (GMT+1000) Sydney, Australia

You can also book here for Google Plus for Business training.

Course Agenda

We cover the basics of the service and then use the computers to gain hands on practical use of Google Plus for both Personal but mainly Business use, which the student can continue to use after the course. This is a very intensive course on the world’s fastest growing social network from Google. Computer access is restricted to 12 people so places are limited in this course.

Morning session on LinkedIn for Business is filling up fast (computer based, limited places)

Afternoon Session

Google Plus reached 49 million members (Dec 2011) in only a few months! And more interestingly, Google Plus is set to reach 400 million members during 2012. Facebook has around 800 million members - why not spend an afternoon learning about Google Plus?

Why not grab your Google Plus Business Page before someone else does! Perhaps you have a Facebook Page? What is the difference between the Facebook Business Page and a Google Business Page? Set up a Google Plus Business Page.
Investigate security and privacy, Circles and distribution of information. Many features on Google Plus are similar to Facebook. But the privacy and circles of distribution are different enough for marketers and business people to ask: how can I reach and engage with my audience on Google in an effective way? Set up Circles and Sparks
Use Google Plus for identifying Leads and using analytics. Perhaps the biggest threat and opportunity with Google Plus is how it will change search online. If you have invested in SEO or know that your customers find you by searching for you on the internet, Google Plus is rapidly & completely changing Search and change the way we find things online. Forever! Investigate Hangouts.
What can be added to Google Plus to integrate it with Facebook and Twitter and your website? What about creating and updating content to gain and retain customers – are the status updates, videos and pictures getting to the right people? Will Google Plus replace email and enewsletters and blogs and wikis? Add plugins to Google Plus
Where is it all going? What does the future hold? Will Google dominate social mediaby integrating all Google services into Plus. What does that mean for your business?See how it integrates Docs, Gmail, YouTube, etc.

Please bring your email/password to logon to email during the course. If you have a gmail or google account (including YouTube) please bring that logon too.

Event management for Google Plus for Business – Sydney Social Media – 30 April 2012 powered by Eventbrite

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Your lecturer, Laurel Papworth, was a beta tester of Google Plus and has several thousand connections already, and can help you set up and walk away with some great tools to build your business in 2012. She is one of the three Australians recommended on Google’s Plus Recommended List

Affiliate program: If any of your friends sign up for Google Plus for Business using this link you get $25. Sign up here.