Morning Session 1: Twitter Tips and Secrets

Everyone seems to be on Twitter these days from wannabe celebrities to the Prime Minister. How can Twitter be used to gain access to journalists, to build audiences and find people based on location, interests and influence? Using Twitter for your Business.

Morning Session 2: Social Media Dashboard

Want to know what customers, competitors and staff are saying about you on social networks? Need to save time on your social media monitoring? This course will give you practical steps to set up a free tool to monitor your brands online.

Afternoon Session 1: Facebook Tips and Secrets for Business

Perhaps you use Facebook for personal use, and have added friends and family but are youusing the full power of Facebook for your Business? Perfect for Corporate, Small Business or the Hobbyist, this seminar shows you the power of Facebook for creating lists, advertising, managing Business Pages, and building your social network how you want to use it.

Afternoon Session 2: Social Media Website or Social Media Press Room (you choose)

Building a social media website, blog, shopping site using free tools. Learn how to integrateFacebook and Twitter into your website and your overall strategy. The site can either be used for Press Releases alongside a traditional website OR replace your main site as a business shopping social portal. You’ll be given time to explore the option you prefer.

Lunch is included. Please bring your email/password to logon to email during the course.

Monday, 30 April 2012 from 1:30 PM to 4:30 PM (GMT+1000) Sydney, Australia

You can also book here for Google Plus for Business training.

Course Agenda

We cover the basics of the service and then use the computers to gain hands on practical use of Google Plus for both Personal but mainly Business use, which the student can continue to use after the course. This is a very intensive course on the world’s fastest growing social network from Google. Computer access is restricted to 12 people so places are limited in this course. 

Morning session on LinkedIn for Business is filling up fast (computer based, limited places)

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Your lecturer, Laurel Papworth, was a beta tester of Google Plus and has several thousand connections already, and can help you set up and walk away with some great tools to build your business in 2012.  She is one of the three Australians recommended on Google’s Plus Recommended List

Affiliate program: If any of your friends sign up for Google Plus for Business using this link you get $25. Sign up here.

How to Blog

Been thinking about creating a blog for your business? This hands on computer based course will help you learn how to create a social media website (WordPress), that can be used as a social media press room. You will learn to blog your press release or latest special offer, then integrate that social media press release (SMPR) with Facebook and Twitter.

Content

• Setting up your blog – hosting your own or hosted services. Creating a blog and naming it.
• Choosing and editing a theme, adding widgets and information
• Writing your blog posts, style and subjects for popular discussion. Embedding video and photos.
• The author and backstory. Importance of ABOUT page. Managing the commenters – moderating community.
• Overview of shopping carts, maps and forums for blogs.
• Social Media Diary – setting up a calendar to gain an audience

Delivery

This is a hands-on computer course – we move step by step through creating a blog. At the end of the course the student will have gained a blog they can continue to use either as a personal website for a hobby or family, or as a professional website for their business.

Outcomes

• Create a website suitable for business or organisations (WordPress).
• Write and Publish a social media press release.
• Enable the Facebook and Twitter addons for social network distribution.
• Measure the impact of the press release in social networks and online communities.

Suitable for

Suitable for small businesses wanting a low cost website with latest social media tools OR large organisations investigating a Blogger/Twitter social media press centre. Hobbyists looking for tips for blogging and social media will also enjoy the hands on aspect.

Please go to Uni of Sydney, Centre for Continuing Education Site for more information and to sign up as the University of Sydney does ALL administration for courses on their site.

If you would like to have this course inhouse or on another date, please let us know – email pa (at) laurelpapworth.com (use an @ sign).

Hubspot – Linkedin

LinkedIn Course Agenda

We cover the basics of the service and then use the computers to gain hands on practical use of LinkedIn for both Professional but mainly Company use, which the student can continue to use after the course. This is a very intensive course on the world’s largest professional social network, LinkedIn. Computer access is restricted to 12 people so places are limited in this course. 

Afternoon session on GooglePlus for Business is filling up fast (computer based, limited places)

Morning Session  

LinkedIn is the truly business social network and suitable for business to business (accountants, lawyers, consultants) as well as recruiters and career people. LinkedIn has 100 million members worldwide and over a million Australians active on it monthly - why not spend an morning learning about LinkedIN?

• Learn how to create both a professional profile and a Company Page profle on LinkedIn
• Gain an understanding of Statistics and Analytics on LinkedIn
• SEO Optimization (called SMO in social media)  to make sure your updates are read and responded to by potential clients and group members.
• Integrate your other social media spokes and hubs into LinkedIn including your website.
• When and how to automate – do the tools help or hinder? Which tools and when?
• Find out about recruitment, H.R., B2B services on LinkedIn: what do you focus on?
• Build your network using connections, groups and advertising

Please bring your email/password to logon to email during the course. If you have a gmail or google account (including YouTube) please bring that logon too. 

Your lecturer, Laurel Papworth, has been a member of LinkedIn since 2004, and can help you set up and walk away with some great tools to build your business in 2012. 

Course description: You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consumer discussions and reviews of your products. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required.

Meeting: 9:00 AM – 5:00 PM | Fri | 17 Jul 09 | 1 meetings

University Courses http://cce.usyd.edu.au/course/wfbm