University of Sydney: Web 2.0 – Facebook, blogs and marketing

Web 2.0 – Facebook, blogs and marketing
This course is held at the University of Sydney Centre for Continuing Education at Newtown in NSW. The course is well established (since 2005/2006) and has run 4 times a year since then, making it the first publicly accessible social media course in Australia.

Course description: You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consumer discussions and reviews of your products. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required.

Meeting: 9:00 AM – 5:00 PM | Fri | 17 Jul 09 | 1 meetings

University Courses http://cce.usyd.edu.au/course/wfbm